DQ Grill & Chill Franchise

About DQ Grill & Chill® Franchise

• Franchisor: American Dairy Queen Corporation, a subsidiary of Berkshire Hathaway Inc.
• Business Model: Quick service food restaurant with indoor and (in some locations) outdoor seating.
• Menu: Full line of approved DQ® soft-serve treat food and beverage items.
• Franchise Offered: Single unit and multiple unit franchises for “Street” locations and unique “Captive-venue” locations.

Investment Details

• Total Investment Range: $1,511,200 - $2,531,250.
• Initial Franchise Fee: $45,600 (included in total investment).
• Multiple Unit Franchise: Additional initial franchise fee deposit for multiple trade area reservation agreement.

Training and Support

• Comprehensive training and support provided.
• Access to DQ’s national and regional sales promotion programs.
• Operational assistance for franchisees.

Market and Competition

• Target Audience: General public with specific products aimed at particular customer segments.
• Main Competitors: Other quick service and fast casual food restaurants, specialty ice cream treat outlets.
• Seasonality: Sales may be seasonal in cooler climate areas.

Key Takeaways

• Strong Brand Presence: Part of the globally recognized Dairy Queen® brand.
• Diverse Franchise Models: Options for single and multiple unit franchises.
• Comprehensive Support: Extensive training, marketing, and operational support.
• Investment Range: Provides clarity on financial requirements for prospective franchisees.